CARRY ON
CHétou, founded by Matteo Traverso, is a Swiss brand based in Paris,
distinguished by its commitment to upcycled materials and visionary design.
The brand redefines clothing as a powerful medium of expression
where each piece transcends mere garment to become a statement.
I TOLD YOU TO CARRY ON
At CHétou, fashion is political. It carries meaning, evokes emotion,
and communicates what words cannot.
Through abstraction, the brand challenges conventional norms while maintaining deep respect for its environment.
True change, CHétou believes, begins when one dares to see beyond the obvious.
I TOLD YOU, NEVER STOP TO CARRY ON
Inspired by the paradox “Artists use lies to tell the truth,”
CHétou embraces chaos as a means to restore order.
Rules are not absolute; they are meant to be questioned, reshaped, or broken.
This intentional provocation invites reflection and dialogue.
THAT'S THE COST OF CARRY ON
CHétou’s collections are a testament to the balance between ;
artistic integrity, political intent, and the realities of the modern world.
The brand’s journey is marked by patience, perseverance,
and a relentless pursuit of purpose.
Explore CHétou’s unique vision at Séléction Marais.
Sincerely from the team of sCHlag Wear Design